When Helena Rubinstein immigrated to the United States, she was already well on her way to creating a global cosmetics empire. Having found confidence in her own beauty while living as a foreigner in Australia, she chose to help women around the world identify and highlight their own physical attributes.

This mini-lesson is part of the Economics Arkansas iNSPIRE! series and can be used to start a class on a number of related topics including communication, marketing, or the factors of production. The included activities will help your students identify available resources and customer needs as they relate to their own entrepreneurial goals.

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